How to Choose an Outdoor Digital Signage Display

A high-quality outdoor digital signage display protects internal components against the elements. Its vandal-proof steel enclosure has an IP65 rating and is made with toughened glass fronts. Moreover, the display’s controls are located inside a hidden housing, preventing tampering.

What is dynamic digital signage?

Outdoor digital signage display are more likely to attract the attention of consumers during their daily commute. The display’s brightness can reach up to 10,000 nits. It also consumes minimal energy, which helps maintain a clear screen visibility. This feature reduces energy waste and eye irritation. This type of digital signage can reach a wide range of demographics and can effectively advertise your brand message to potential customers.

An outdoor digital signage display should also have the ability to continuously rotate content. Some models are essentially two signs in one and switch from one display to another. This feature increases the amount of content that can be viewed on a screen. However, if you decide to go with a digital signage display that features rotating content, make sure you calculate how long your target audience is likely to be exposed to it.

Another important factor to consider when choosing an outdoor digital signage display is the brightness. A digital sign should be bright enough to display the message, but not so bright that it becomes difficult to read. Direct sunlight can also damage LCD displays. To reduce this risk, you can choose a display with an LED panel, which can withstand direct sunlight.

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