How Does an Email Verification Service Work?

Email verification is an essential tool for online business of all kinds including e-commerce websites, digital marketers, social influencers, content creators and more. It helps them get maximum return on their mailing list efforts by reducing bounce rates and keeping spammers at bay. This also protects their brand reputation and keeps their customers happy and engaged.

The email verification service  process works by checking if an address is real and active by assessing its past and current activity (opens, clicks, conversions). It checks for things like catch-all servers, domain authentication and SMTP authentication. It also weeds out hard-bounces, disposable addresses and role accounts by looking for patterns in behavior. It does all this in just a few seconds, which makes it a fast and efficient way to keep lists clean.

Most of the top email verification services are GDPR compliant and offer flexible pricing. Some even offer a free trial to test their software before committing to a subscription. They are also easy to integrate with leading marketing tools such as MailChimp, Moosend, Woodpecker and ConvertKit.

“Email Verification Service: Ensuring Accuracy and Deliverability of Your Email Campaigns

Some offer a choice of verification methods, which can include batch uploads or checking them in real-time at the point of entry via API. This flexibility can be particularly important for enterprise-level senders who collect email addresses in a variety of ways including offline with POS entry at physical locations and events, online at opt-in and account creation, at content downloads and contest entries, in customer service contacts and more. Regular cleaning of these multiple entry points along with the occasional whole-list verification can help maintain deliverability and prevent list degradation over time.